Sales-Focused Marketing
for B2B Tech Companies
SENIOR STRATEGY. FOCUSED EXECUTION. FLEXIBLE BANDWIDTH.
WITHOUT ADDING FULL-TIME HEADCOUNT.
We become an extension of your team—stepping in to fill gaps in strategy, execution, and bandwidth so you can move faster, build trust, and grow revenue.
WHY IT MATTERS
Fill Marketing Gaps
Drive Pipeline
Build Buyer Trust
Avoid Full-Time Headcount
RESULTS THAT MATTER
Sharper Positioning
Clear messaging that resonates and differentiates.
More Qualified Pipeline
Better-fit conversations that convert to revenue.
Stronger Buyer Trust
Proof and thought leadership that build credibility.
Faster GTM Execution
Campaigns and content that launch quickly and drive impact.
Deal Forensics
We conduct forensics on closed-loss deals to uncover gaps, refine strategy, and win more next time.
- RhinoGram
- Defenderware
- Credo AI
- Unified Apps
- Kiteworks
ONE PARTNER. THE CAPABILITIES YOUR TEAM IS MISSING.
Go-to-Market Strategy
Define your positioning, ICP, messaging, and GTM plan to win in the right market.
Event & Revenue Activation
Turn events into pipeline with content, follow-up, and campaigns that convert.
Customer Proof
Case studies, testimonials, and proof assets that build trust and shorten sales cycles.
Founder Voice
Position leaders as trusted authorities and build your brand through content that connects.
Buyer Intelligence
Deep insights on buyers, competitors, and markets to guide smarter decisions and messaging.
Our Process
A simple, proven path from strategy to results.
We’ll discuss the current state of your company and what you’d like to achieve with marketing over the next 12 months.
Your team will take a look under the hood and build your 90-day roadmap to accelerate demand.
We’ll customize a program that grows with your business.
Optimization starts on Day 1 as we implement our 90 day roadmap and begin work on your new Go-To-Market Strategy.
Your Marketing Team
Doesn’t Need More Headcount.
It Needs More Leverage.
White Squirrel works as a flexible extension of your team—stepping into strategy, execution, buyer intelligence, sales alignment, and campaign support as your priorities change.
- 30+ years of focused sales and marketing experience
- Sales quota-carrying and marketing leadership experience
- Flexible engagement models built around your team